Tampa, Florida 2012 – Fitlife Foods provides indulgently healthy prepared meals for a number of different consumer segments. Their goal is to help people save time, manage their weight, or achieve their athletic goals. Fitlife meals are served in small, medium, and large microwaveable containers.
The unique nature of the business is that the segments served operate as three different businesses. Fitlife Foods offers a chef prepared meal program, whereby customers have the option to pre-pay for meals and receive a discount, or they can simply come in and purchase meals for the next few days. Additionally, Fitlife offers a weight loss program in a 7, 14, and 21-day form where customers receive wellness coaching and consume all their meals from Fitlife for the recommended period of time.